These are notes to myself. If you discover them and find them useful I would love to hear from you. Most of these are related to travel I did, books I read, or tech notes for Matomo and the LAMP stack.
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Newspapers Have to Make Money Somehow
web analyticsIntroduction #
I used Builtwith to check the tracking and web analytics used by several large circulation newspapers.
This is not a careful list yet. It jumbles the good and the bad.
This list includes the innocent:
- internal data analytics tools that don't sell to anybody (e.g. Matomo.org)
as well as the profiteers:
- internal tools that are "free" and re-sell without emphasizing that is their business model and whitewash their business model by telling you how to "adjust your privacy settings" (Google)
- full-blown PII re-sellers that make no bones about what their incentive is
Financial Times, Analytics and Tracking #
The Financial Times uses 14 marketing technologies:
- Salesforce Audience
- Chartbeat
- Optimizely
- Pardot
- Google Conversion Tracking
- Google DoubleClick Conversion
- Google AdWords Conversion
- Fastly
- DoubleClick Floodlight
- Moat
- Google Analytics
- Global Site Tag
- Google Conversion Linker
- LinkedIn InsightsLinkedIn Insights
Le Monde, Analytics and Tracking #
Le Monde uses 1 marketing technology:
- Facebook Domain Insights
The Guardian UK #
The Guardian UK uses 4 marketing technologies:
- Google Analytics
- Fastly
- DocuSign
- Adobe Enterprise Cloud
New York Times #
The NYT uses 13 marketing technologies:
- Chartbeat
- WebTrends
- Akamai mPulse
- Optimizely
- Google Analytics
- Google Analytics Classic
- comScore
- Facebook Domain Insights
- Fastly
- Twitter Website Universal Tag
- DoubleClick Floodlight
- Global Site Tag
- Google Conversion Linker
USA Today #
The NYT uses 20 marketing technologies:
- Chartbeat
- Omniture SiteCatalyst
- Parse.ly
- Salesforce Audience Studio
- Adjust
- Airship
- Keywee
- AB Tasty
- comScore
- Facebook Domain Insights
- New Relic
- Fastly
- Facebook Signal
- Twitter Analytics
- Quantcast Measurement
- Google Analytics
- Google Universal Analytics
- Facebook Pixel
- Facebook Conversion Tracking
- DoubleClick Floodlight
The Wisconsin State Journal #
The WSJ uses 23 marketing technologies:
- Rapleaf
- BlueConic
- LiveRamp
- Visual IQ
- Parse.ly
- Triggered Messaging
- Fresh Relevance
- Google Optimize 360
- Lotame Crowd Control
- Facebook Domain Insights
- comScore
- Tynt Tracer
- Google Analytics
- Google Universal Analytics
- Google Analytics Enhanced Link Attribution
- Google Analytics 4
- 33 Across
- Facebook Signal
- Facebook Pixel
- Global Site Tag
- Dotomi
- Mather Economics
- Snowplow
Martech 5000 #
Part of my interest is to check the media's participation in the Martech 5000 ecosystem.
Image of something vaguely creepy, yet intriguing:
Also:
Analysis #
The European media use fewer Marketing Technologies. Le Monde is especially low Martech/high Privacy.
Among the American media, the smaller the site traffic, the more ad revenue they seem to be trying to squeeze out of their platform.
Coming soon, radio too (TODO):
WNYC Public Radio in New York City
WORT Community Radio in Madison
Radio France
FIP.fr
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