Evan Genest's Learning Log

I try to write in a clear way but then I become impatient and just start jotting.

Browse my topics here

This is an Eleventy project created from the eleventy-base-blog repo.

Chrome is eliminating 3rd Party Cookies

Hubspot Notes

The Death of the Third-Party Cookie: What Marketers Need to Know About Google's 2022 Phase-Out

Google Chrome Plans

Source: Goodbye Third Party Cookies, Is Zero and First Party the Answer: Osano
Google Privacy Sandbox will roll out incrementally late 2022 and all of 2023. Mid 2024 Chrome will not support third party cookies.
The claim is that visitors will be bundled as groups: still reachable as a demographic but not as individuals.
You will still be able to send ads to them, but they will no longer show up at your site volunteering so much information.